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Locations

New York, NY, USA

industry

Advertising · Sales and Marketing

Size

51-200 employees

Stage

Other

founded in

2019

Adelaide is a leading provider of attention metrics for digital media, focusing on measuring media quality across various channels. Their flagship product, AU, is an omnichannel metric that accurately predicts the probability of capturing attention and driving impact, setting them apart in a fragmented media landscape. Trusted by major brands like Coca-Cola and the NBA, Adelaide has established itself as a key player in the attention economy, offering insights that help advertisers optimize their campaigns and improve ROI. With a commitment to transparency and fairness, Adelaide aims to revolutionize how media quality is measured and valued in the advertising industry.

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