• SEASONAL CONTRACTOR ROLE--
  
  

Dates: July - End of October 2025

Who We Are

Breakaway Group is a premiere entertainment and music festival multimedia company. We have the largest independent touring music festival in North America, spanning 12 cities over 9 months. With a focus on underserved markets, Breakaway is bringing a premium 2-day EDM/Pop festival experience with an always-changing lineup of top artists to where consumers live, work, and play.

THE ROLE

Breakaway is seeking a passionate and driven Market Manager based in Northern California (Sacramento area) to lead and activate local promotional efforts in support of our brand and festival presence. This role is critical in building regional awareness, cultivating relationships with local brand ambassadors, and executing community-based marketing strategies. While not full-time, this role requires a flexible schedule and availability for online meetings, event execution, and field coordination.

As a key member of our street marketing team, the Market Manager will be responsible for planning and overseeing local promotional events, managing ambassador teams, and expanding the Breakaway footprint throughout Northern California. The ideal candidate thrives in fast-paced environments, has strong communication and organizational skills, and is passionate about music, festivals, and culture-driven marketing.

Requirements

Responsibilities:

• Targeted recruitment of eager and active ambassadors in regional markets
• Planning and execution of promotional events in the market (club takeovers, social hours, meetups, work out classes, etc.)
• Curating lineup of most popular local and regional DJs to perform at Silent Disco stage and promotional events in market
• Assembling and organizing reliable street teams for relevant events in immediate/surrounding areas
• Assisting the college promotions manager in making connections with key people on college campuses (greek life, student organizations, groups of friends, etc.)
• Weekly research into locally relevant events being announced
• Create lasting relationships with relevant local businesses, promotional partners, and event venues that will help promote the festival (hang posters/flyers in their storefront, run ticket giveaways for their email lists, etc.)
• Report to management weekly on all promotional initiatives, events, and efforts across the market
• Planning of various promotional events and activations in market the week of the festival
  
  

Qualification:

• Conducting yourself in a professional manner at all times. This includes in-market events not associated with Breakaway. You will be the face of the company in these local markets and need to conduct yourself as such
• Regular travel to surrounding markets for relevant events, recruiting, and to build overall brand presence
• Market manager will be required to be on site every day the week of the festival as seen fit by Promotions Manager
  
  

Goals/Pillars of Success:

• Plan and execute 1-2 in market promotional events per week starting two weeks before lineup drop
• Recruit 5-10 new active ambassadors per week, should not just be from immediate festival market city but also surrounding areas
• Sales goals vary per market, but minimum of $500K in ambassador sales by end of season
  
  

Benefits

This is a part-time, seasonal, contract based role

Dates: July - End of October 2025