About Evvy:

Evvy is closing the gender health gap by leveraging overlooked female biomarkers, starting with the vaginal microbiome. Evvy’s vaginal healthcare platform is the first to combine state-of-the-art vaginal microbiome testing, precision clinical care, and coaching to give women and people with vaginas the care they deserve. Through this platform, Evvy is building real-world datasets that can transform our understanding of complex female health conditions.

Evvy has raised over $19M from leading consumer healthcare investors including Left Lane, General Catalyst, Labcorp, and others. The team’s work has been recognized by Fast Company Most Innovative Companies, World Changing Ideas, & Brands That Matter, The Webby Awards, and more.

About the role:

We’re looking for a Head of Growth to work directly with the Chief Marketing Officer to create and lead a comprehensive acquisition strategy for Evvy’s precision vaginal healthcare platform.

The Head of Growth will be the driving force behind Evvy’s end-to-end consumer go-to-market strategy and execution, ensuring that our acquisition is data-driven and efficient across all paid and owned channels. This role will be laser-focused on and accountable for growth, CAC, and LTV, leading acquisition across all paid/organic channels (paid search/social, landing pages, SEO, email marketing, affiliate/influencer, etc)

Evvy is a primarily in-person team based in NYC. Given the cross-functional nature of this role, our ideal candidate is located in NYC.

What you'll do:

• Own consumer acquisition and contribute to full-funnel lifecycle marketing efforts across all paid/organic channels (paid search/social, organic social, landing pages, SEO, email marketing, affiliate/influencer, internal results platform, etc)
• Own the end-to-end process of identifying and operationalizing the near-term and long-term growth strategies and spend/budget across channels
• Track and calibrate CAC on a daily basis, dynamically adjusting spend, channel mix, and strategies based on performance
• Collaborate closely with our product/engineering team to conceptualize, run, and analyze A/B tests across paid ads and landing pages
• Create core growth KPIs and develop scalable processes for collecting and monitoring them, working cross-functionally to ensure company-wide visibility and efficiency
• Collaborate closely with our finance team on revenue-related KPIs and tracking to ensure alignment around spend and performance vs. forecast, and communicate performance to various stakeholders
• Over time, build and lead a world-class growth team, including hiring and managing freelancers and agencies as needed

What we’re looking for:

• 7+ years of experience (with at least 3 years in a leadership role) on the growth or marketing team of a consumer-focused company with a proven track record of success, ideally in consumer health or subscription-based e-commerce
• Prior experience in a start-up, early-stage, or a high-growth business during a period of rapid acceleration
• Deep understanding of best practices in across key growth marketing channels (Google, Meta, TikTok, SEO, Email, Influencer/Affiliate, Audio, Streaming Video, etc)
• Extensive experience in analytics and measurement, including proficiency with data analysis tools (e.g. Google Analytics, Excel/Sheets, SQL) and ability to create your own dashboards and analyses.
• Extensive experience building out a scaled performance advertising creative engine, with an ability to coordinate closely with design, marketing and executive stakeholders to develop and execute on creative testing plans

Company Benefits:

• Unlimited PTO
• $1K learning and development budget per employee
• Health, dental and vision insurance offered, and HSA plans available
• 401k plan (Roth and traditional)
• Monthly company social events
• Paid parental leave

Evvy is an equal opportunity employer that is committed to diversity and inclusion both in the workplace and in our application process. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.