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Social Media Associate Producer

Headspace Health

Headspace Health

Marketing & Communications
United States · Remote
Posted on Friday, April 26, 2024

About the Social Media Associate Producer at Headspace:

Headspace is looking for an experienced, strategic, and creative associate video producer for our Social Media team. The ideal candidate has a passion for creating engaging video content for TikTok, Instagram and LinkedIn platforms inclusive of our D2C and B2B businesses and our corporate and employer brand. As the Social Associate Producer, you will be responsible for conceptualizing, producing, working with talent, and delivering video content that resonates with our audience and drives engagement on these platforms.

How your skills and passion will come to life at Headspace:

  • Conceptualize, plan, and produce compelling video content tailored for TikTok, Instagram and LinkedIn platforms
  • Develop creative concepts, storyboards, and scripts that effectively communicate brand messaging and resonate with our target audiences
  • Coordinate all aspects of video production, including location scouting, talent casting, filming, and equipment management, ensuring projects are completed on time and within budget.
  • Comfortable acting as on camera talent for UGC-style videos shared to the Headspace TikTok, Instagram and LinkedIn accounts
  • Stay updated on trends, algorithms, and best practices to optimize video content for maximum reach, engagement, and virality.
  • Work closely with cross-functional teams to align video content with overall brand objectives and marketing campaigns.
  • Work with our Studios and Brand Creative teams onset for shoots to capture social-first content. This may require travel and being in person at set locations or our HQ office studio.
  • Monitor the performance of video content, analyze key metrics (e.g., views, likes, shares), and provide insights to drive continuous improvement and optimization of content strategy.

What you’ve accomplished:

  • Experience editing, producing, and publishing social-first video content, tailored for specific platforms (Instagram, TikTok, LinkedIn).
  • A track record of defining, evangelizing and implementing social video strategies at a platform level, inclusive of always-on pieces + repeatable content series.
  • The ability to use social trends and/or data to find brand opportunities and influence stakeholders.
  • Strong creativity and storytelling skills.
  • Excellent organizational and time management skills.
  • Effective communication and collaboration skills.

Pay & Benefits:

The base salary range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills. The base salary range for this role is $72,000-$94,000.

At Headspace, cash salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, unlimited, free mental health coaching, generous parental leave, and much more. Paid performance incentives are also included for those in eligible roles. Additional details about our Total Rewards package will be provided during the recruitment process.

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent Acquisition team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.


Headspace participates in the E-Verify Program.

Privacy Statement

All member records are protected according to our Privacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment.

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice

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