WaitWhat is creating the most valuable independent portfolio of premium IP at the intersection of daily habit and human potential — with a contrarian strategy to scale.Downloaded more than 70 million times, WaitWhat’s media properties have defined entirely new genres in the areas of business (Masters of Scale with Reid Hoffman), wellness (Meditative Story), creativity (Spark & Fire) and technology (Should this Exist?). In everything WaitWhat creates, it aims to elicit the contagious emotions of wonder, curiosity, and mastery — infusing its content with “Wait, what?” moments that spark curiosity and help us live at the top of our potential.