Description

• Lead the creation and execution of the global B2B marketing strategy for the organization’s clients and Audience Product Offering that aligns with the company’s business objectives, product roadmap, customer segmentation and expansion strategy (regions, verticals, logos).
• Own the marketing P&L: Develop and manage a significant marketing budget, allocate investment across growth channels, partnerships, brand, community, and demand generation, measure ROI and adapt investments accordingly.
• Build, develop and scale a world-class, global marketing organization: define structure (Growth Marketing, Marketing Strategy & Solutions, Sales Enablement, Brand & Community), hire senior marketing leaders (Directors/Heads), define goals, KPI framework, culture, and leadership bench.
• Drive demand generation, account-based marketing (ABM), account retention/expansion, and funnel optimization at scale: ensure robust lead pipelines, marketing-sourced pipelines, new logo acquisition, existing account growth, and global channel/partner activation.
• Lead brand transformation: refine and elevate the company’s global brand positioning, messaging, taglines, and communication strategies across all channels and geographies. Ensure consistent brand experience and communicate thought leadership in the tech-B2B marketing space.
• Leverage the unique community, data assets, and platform of Spiceworks: develop ecosystem/partner marketing programs, community engagement strategies, data-driven insight programs, intent-based marketing models, and differentiated value propositions for enterprise, strategic, and growth accounts.
• Collaborate closely with Sales leadership (VPs of Sales, regional heads) to align marketing and sales motions: drive sales enablement programs (training, materials, go-to-market execution), provide market intelligence, translate value props into executable campaigns, and ensure marketing plays a key role in revenue growth.
• Lead cross-functional strategy: partner with Product, Customer Success, Finance, Operations, and Analytics teams to influence product direction, customer programs, pricing strategy, market expansion, and new business models.
• Monitor market trends, the competitive landscape, and emerging technologies (MarTech, AI, marketing automation, and analytics), and identify growth opportunities (new segments, geographies, and M&A integrations) to keep the company ahead.
• Define and track marketing metrics: set and report on KPIs such as marketing-sourced revenue, pipeline contribution, CAC, CLV, funnel velocity, brand awareness/consideration, digital engagement, and community growth. Present results to executive leadership and the board as needed.
• Act as a thought leader and external ambassador: represent the company at industry forums, lead partnerships/alliances, manage analyst relations, and help build the corporate reputation and category leadership of the brand.

• 15+ years of progressive marketing leadership experience, ideally in B2B technology or marketing solutions sectors, with global and multi-brand experience.
• 10+ years managing senior marketing leaders (Directors/Heads) across multiple disciplines and geographies.
• Proven track record of driving revenue growth, scaling marketing organizations, building global brand identity, and managing large budgets and marketing P&L.
• Strong business acumen, data-driven mindset, and commercial orientation; ability to reflect marketing performance in terms meaningful to sales and executive leadership.
• Demonstrated experience in global, matrixed organizations and comfort working across regions (Americas, EMEA, APAC) and multiple markets.
• Excellent communication, presentation, and executive presence; ability to influence C-suite, board members and external stakeholders.
• A strategic thinker and transformational leader with strong change-management credentials that can lead the evolution of marketing from tactical execution to a strategic growth engine.
• A Bachelor's degree, with an MBA or a relevant master’s degree being preferred.
• Experience in technology marketing, martech, data analytics, digital marketing, and community/partner marketing models is highly desirable.
• Upbeat, opportunistic mindset that embraces ambiguity, drives innovation, and builds scalable marketing programs in global, fast-growing environments.