Description

• Lead the overall social media strategy and day-to-day execution across IGN Entertainment and associated brands, including Gamer Network.
• Oversee publishing, programming, and audience development across Instagram, Facebook, TikTok, X, YouTube Shorts, and other relevant social platforms.
• Manage and mentor a team of social producers and coordinators across global markets, spanning both video and non-video content.
• Manage and optimize social media presence at live events, including Comic-Con, red carpets, game launches, and movie junkets.
• Collaborate closely with IGN teams globally (UK, LA, NYC, and across the US) to align strategies and campaigns.
• Partner closely with editorial, video, and branded content teams to develop and optimize content formats that drive traffic, engagement, revenue, and sponsorship opportunities.
• Drive social media initiatives for display media, video, commerce, and referral traffic.
• Track, analyze, and report on platform performance, referral traffic, audience trends, and revenue contribution across social channels, adjusting strategy to meet targets.
• Work with sales and branded teams on ideation and execution of branded-social campaigns.
• Lead social support and strategy for major editorial tentpoles, live events, branded campaigns, and special initiatives.
• Build and maintain strong platform relationships and external partnerships across the social media ecosystem.
• Balance hands-on execution with high-level management of teams, content, traffic, budgets, and long-term strategy.
• Serve as a key liaison across departmental leads within IGN Entertainment and Gamer Network, ensuring alignment on goals, priorities, workflows, and best practices.
• Act as an active consultant and strategic partner across the broader Ziff Davis portfolio on social strategy, performance insights, and content innovation.
• Help identify new opportunities in platform trends, audience behavior, creator strategies, monetization, and sponsored social formats.
• Partner with editorial, sales, video, and marketing teams to ensure consistent messaging and impactful campaigns.

• 5+ years of experience in social media management, digital publishing, audience development, or content strategy.
• Demonstrated ability to grow audiences, drive engagement, and deliver on revenue goals.
• Strong experience analyzing performance metrics, traffic trends, and revenue outcomes to inform decision-making and content strategy.
• Proven experience leading social strategy and operations for a major media brand, entertainment company, publisher, or digital content organization.
• Deep understanding of major social platforms including Instagram, Facebook, TikTok, X, and YouTube Shorts, including publishing best practices, audience behavior, and platform-specific content strategy.
• Proven leadership experience managing large teams and cross-functional projects.
• Experience managing, mentoring, and developing high-performing creative and operational teams.
• Track record of partnering effectively with editorial, video, production, sales, and branded content teams.
• Strong communication and organizational skills, with the ability to lead cross-functional initiatives and influence stakeholders across multiple teams and brands.
• A strong understanding of gaming, entertainment, technology, and fan culture is highly preferred.
• Experience in live event coverage and producing engaging real-time content.
• Proficiency with Google Suite and Adobe Premiere; additional editing or analytics tools a plus.
• Excellent organizational, communication, and project management skills.