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Senior Marketing Manager

WaitWhat

WaitWhat

Marketing & Communications
United States
Posted on Wednesday, June 12, 2024

About Us

WaitWhat is creating the most valuable independent portfolio of premium content IP that elevates human potential. Downloaded more than 130 million times, WaitWhat’s media properties have defined new genres in the areas of business (Masters of Scale with Reid Hoffman and Rapid Response with Bob Safian). In everything WaitWhat creates, it aims to share hard-won wisdom from the most iconic people of today, to newer voices, sparking curiosity and helping us live at the top of our potential.

WaitWhat’s approach to content is unique in the industry, with a passion for inventing new business models and building inventive partnerships.

Description

WaitWhat is looking for a dynamic, action-oriented Senior Marketing Manager to develop and execute successful growth marketing and audience engagement strategies across our portfolio of existing and new properties. Experience generating and implementing integrated campaigns across formats is key, with attention to how messaging resonates and audiences engage across podcasts, video, live events, email, and social.

The role is highly visible and cross-functional, requiring a collaborative spirit and an ability to work nimbly across internal teams – including production, editorial, and design – and with key external stakeholders – from show guests to strategic partners. The ideal candidate is equal parts creative and strategic, with a knack for both data-driven and human-centered storytelling. A demonstrated enthusiasm in the conversations surrounding business and technology is key.

Responsibilities

  • Develop and implement comprehensive marketing strategies to drive audience growth across WaitWhat’s existing portfolio. Craft impactful go-to-market strategies and launch plans for new media properties/product extensions.
  • Execute on marketing campaign deliverables – including coordinating assets for media buys, social promotions, app banners, audio promotions, email marketing, and more. Project manage and deliver assets to vendors and external partners in alignment with company priorities and campaign deadlines.
  • Monitor and report on performance metrics and budget tracking. Manage campaign testing and optimization across digital channels.
  • Present qualitative and quantitative analyses to stakeholders. Surface data-driven recommendations and serve as the voice of the audience to guide strategic content decisions.
  • Oversee ongoing maintenance and development of WaitWhat’s CRM to support strategic email marketing segmentation and automations. Uphold email marketing best practices and ensure data hygiene.
  • Support the alliances and business development function by driving promotions and reporting for partner programs, managing audience/brand health surveys, presenting audience data, and conceptualizing new marketing initiatives based on our partners’ audience goals.
  • Collaborate closely with design, social, and video teams to craft and optimize digital assets. Provide creative briefs and strategic direction based on marketing opportunities.
  • Build and maintain strategic relationships with high-profile guests, corporate marketing/PR teams, startup accelerators, marketing vendors, and other media