Data Analytics & Marketing Operations Manager
WaitWhat
Marketing & Communications, Operations, Data Science
United States · Remote
Posted on Mar 7, 2025
WaitWhat is creating the most valuable independent portfolio of premium content IP that elevates human potential in the workplace. Downloaded more than 130 million times, WaitWhat’s media properties have defined new genres in the areas of business (Masters of Scale with Reid Hoffman and Rapid Response with Bob Safian) and technology (Pioneers of AI with Rana el Kaliouby). In everything WaitWhat creates, it aims to share hard-won wisdom from the most iconic people of today, to newer voices at the forefront of innovation, sparking curiosity and helping us live at the top of our potential. WaitWhat’s approach to content is unique in the industry, with a passion for inventing new business models and building inventive partnerships.
About The Role
The Data Analytics & Marketing Ops Manager at WaitWhat will organize and oversee our podcast, social, newsletter and web analytics as well as support with our marketing technology stack. You’ll be responsible for data reporting for our Brand Marketing, Digital Marketing and Audience Development teams as well as the Executive and Sales / Alliances functions. In addition, you’ll support our Marketing teams in optimizing workflows via our marketing technology stack and manage our ad operations processes.
The ideal candidate thrives in a fast-paced startup environment, excels in project management, and has a strong data and content analytics background. Attention to detail, problem-solving skills, and the ability to navigate ambiguity with precision will be critical to success in this role.
Responsibilities
Data Analysis and Reporting (40-50%):
- Analyze podcast listenership and network audience data to uncover insights on retention, growth opportunities, and campaign performance
- Build models, dashboards and reporting frameworks to track and optimize key marketing KPIs, including CAC, ROI, LTV, engagement and conversion, across multiple channels
- Deliver up-to-date, data-driven insights for key stakeholder deliverables, including pitch decks, campaign wrap reports and consistent audience growth across audio, social, newsletter and web
- Develop attribution models to better understand the impact of various marketing channels
Marketing Technology Management (40%):
- Oversee and optimize the marketing tech stack (e.g., CRM, email, analytics tools) for seamless integration and cross-platform functionality
- Collaborate with Marketing, Content and Alliances teams to identify opportunities to implement new tools, technologies and workflows to streamline processes
- Provide training and support to ensure team members can leverage marketing tools, technologies, and best practices effectively
Ad Campaign Management (10%):
- Manage audio and video ad distribution across channels, ensuring campaigns meet KPIs
- Track and report on key metrics (e.g., impressions, conversion rates) to optimize performance
- Implement best practices for campaign execution, tracking, and optimization
(Bonus) Lifecycle Marketing Management (5-15%):
- Develop data-driven communication workflows to engage users at key lifecycle stages and improve retention
- Implement audience segmentation for personalized marketing outreach, including event invitations
- Refine marketing operations processes by identifying and improving inefficiencies
- Leverage A/B testing and performance data to refine messaging and automation
Requirements:
- Minimum 5 years experience in Data, Content or Marketing analytics / operations or a related role, with a focus on data reporting, optimization and automation
- Strong analytical skills with experience in data segmentation, reporting, and dashboard creation to drive data-informed marketing strategies
- Experience with marketing technology platforms such as HubSpot, Salesforce, Marketo, Blaze, Triton Digital, Art19, Sprout Social, YouTube, and Google Analytics, including hands-on management of integrations and workflows (while expertise in every platform isn't required, strong proficiency in multiple is essential)
- Willingness to recommend other data softwares or platforms, particularly those that are audio-specific
- Capability to design and implement logic-based workflows and automated email nurtures to enhance audience engagement and conversion
- Exceptional project management and organizational skills, with the ability to communicate effectively across teams and stakeholders
- Ability to thrive in fast-paced, entrepreneurial environments, demonstrating adaptability, collaboration and problem-solving skills
The final salary for this position will depend on various factors, including the candidate's experience, skills, qualifications, and geographical location, as well as internal equity and market considerations. Please note that salary ranges are periodically reviewed and may be adjusted based on evolving business needs or changes in market conditions.
We are a fully distributed team working across the US, with a concentration of colleagues who gather occasionally in LA and NYC. We are open to hiring anywhere in the US. We offer wellness benefits, including Medical, Dental, and Vision Insurance, disability and life Insurance, and a flexible PTO policy among other perks. We’re an anti-racist organization, committed to equity and diversity of all kinds — on our team, among our investors, and as represented on our media properties. Kindness and honesty are hallmarks of our culture and critical filters in our hiring process.
PLEASE INCLUDE A THOUGHTFUL COVER LETTER WITH YOUR APPLICATION.